Search Engine Optimization
SEO, or Search Engine Optimization is one of the most popular words in the marketing industry. When you have a well executed plan, you rank in the tops of the search engines and get tons of free traffic. Without it, your website may never show up in Google. SEO is an ever changing science because it relies on top experts to study the algorithms used by the big dogs like Google, reverse engineer them, test methods on their websites and gauge their rankings for specific keywords.
To put it simply, it’s a lot of work to be able to rank well in Google, but very well worth it.
Luckily for our clients, we work with industry experts that eat, sleep and breathe SEO. In order to be most effective, it takes a full time person that wears only this one hat. There is no such thing as a guaranteed ranking from any SEO efforts. However, by following the rules and working in the best practices recognized we can and do achieve remarkable results for our clients.